Learn Google Analytics by Example

A series of bite-sized videos to help you implement and use Google Analytics to it’s full potential.

Congratulations on starting to learn Google Analytics!

Google Analytics is one of the most feature rich web analytics packages around. But implementation and usage can be tricky if you aren’t familiar with it.

The Course

This course aims to provide you real world examples of how to set up and get insight from Google Analytics, including how to use Google Tag Manager, and the new features of Universal Analytics.

Be sure to check back often as the content on this page will continually be expanding.


  • A willingness to learn!
  • Access to a Google Analytics account and a Google Tag Manager account
  • Access to a website on which you can implement GTM and Google Analytics
  • Moderate knowledge of HTML, CSS, JavaScript will help, but is not essential

Skills covered

  • Best practises
  • Account admin

Part 1. Deploying Google Analytics with Google Tag Manager

In this section we walkthrough how to install Universal Analytics on your website using Google Tag Manager. This is the foundation of all subsequent videos and essential viewing.

Skills covered

  • Google Tag Manager
  • Google account creation
  • Basic code deployment

Part 2. Account Setup

After a Google Analytics account has been created, you should do some housekeeping. In this section we go over some important features you may want to enable, and discuss the find of filters to set up.

  1. Setting up views
  2. New property or not?
  3. Filtering out internal traffic
  4. Differentiating subdomain pageviews
  5. Enabling demographic and interest reports
  6. Enabling enhanced link attribution
  7. Linking with Webmaster tools
  8. Tracking internal search

Skills covered

  • Google Tag Manager
  • Custom reports
  • Custom metrics
  • Custom dimensions
  • Events
  • Goals

Part 3. Enquiry Form Tracking

If you have a lead gen website, this section is for you. You’ll learn how to implement tracking code to record whenever a form on your website is submitted. Then you’ll create a custom report in Google Analytics to show you how well different pages are perfuming at generating enquiries.