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Ed Brocklebank (aka Metric Mogul) is an analytics and digital marketing consultant. He helps business of all sizes become more data-driven through measurement, strategy and activation. He works as a Strategic Analytics Director at Jellyfish in London, as well as delivering training on behalf of Google and formerly General Assembly.
Reader Question: I Migrated to a new Website and My Bounce Rate Increased! Why?
An increase in bounce rate can be a shock, especially if you moved web host…
Reader Question: How Do I Track Lazy Loaded HTML5 Video with GTM?
A reader recently asked my how to track HTML5 video when the <video> tags are…