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Ed Brocklebank (aka Metric Mogul) is an analytics and digital marketing consultant. He helps business of all sizes become more data-driven through measurement, strategy and activation. He works as a Strategic Analytics Director at Jellyfish in London, as well as delivering training on behalf of Google and formerly General Assembly.
Universal Analytics Event Tracking Quickstart
Tracking events in Universal Analytics is slightly different to the old Google Analytics. Here's a…
Integrate Your SEO Data into Universal Analytics
One of the selling points of Universal Analytics is the ability to import other data…