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Google Analytics BigQuery Integration Overview

  • April 23, 2014
  • Web Analytics
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Google Analytics Premium has a feature that enables you to export raw, hit level data from Google Analytics to BigQuery.…

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How to Enable Demographic Data in Google Analytics

  • April 10, 2014
  • Web Analytics
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Ever wondered the average age of people on your website? Or what their interests are? With Google Analytics you can…

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Google Analytics Upgrade Path Graphic

Google Analytics Upgrade Path Graphic

  • April 7, 2014
  • Web Analytics
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Universal Analytics Event Tracking Quickstart

Universal Analytics Event Tracking Quickstart

  • April 5, 2014
  • Web Analytics
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Tracking events in Universal Analytics is slightly different to the old Google Analytics. Here’s a run down of the process…

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One Thing You Must Know About Upgrading To Universal Analytics

One Thing You Must Know About Upgrading To Universal Analytics

  • April 5, 2014
  • Web Analytics
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Universal Analytics is finally out of beta. From today you have to use it when creating a property. For those…

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Tracking Customer Lifetime Value in Google Analytics

  • November 13, 2013
  • Web Analytics
  • 4 Comments

Customer Lifetime Value (LTV or CLV) is the amount of money that a person is predicted to spend with you…

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Google Analytics Custom Metrics Caveats

Google Analytics Custom Metrics Caveats

  • November 7, 2013
  • Web Analytics
  • 3 Comments

Suppose every week I want to calculate the lifetime value of all my customers, and send that data into Google…

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