Google Analytics BigQuery Integration Overview
Google Analytics Premium has a feature that enables you to export raw, hit level data from Google Analytics to BigQuery.…
How to Enable Demographic Data in Google Analytics
Ever wondered the average age of people on your website? Or what their interests are? With Google Analytics you can…
Universal Analytics Event Tracking Quickstart
Tracking events in Universal Analytics is slightly different to the old Google Analytics. Here’s a run down of the process…
One Thing You Must Know About Upgrading To Universal Analytics
Universal Analytics is finally out of beta. From today you have to use it when creating a property. For those…
Tracking Customer Lifetime Value in Google Analytics
Customer Lifetime Value (LTV or CLV) is the amount of money that a person is predicted to spend with you…
Google Analytics Custom Metrics Caveats
Suppose every week I want to calculate the lifetime value of all my customers, and send that data into Google…