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Marketing Technology Mashup London Launches

Marketing Technology Mashup London Launches

  • April 10, 2014
  • Strategy
  • 0 Comments

Marketing technology is going to force itself to the front of marketing professionals’ lives in the near future. To help…

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Google Analytics Upgrade Path Graphic

Google Analytics Upgrade Path Graphic

  • April 7, 2014
  • Web Analytics
  • 0 Comments
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Universal Analytics Event Tracking Quickstart

Universal Analytics Event Tracking Quickstart

  • April 5, 2014
  • Web Analytics
  • 0 Comments

Tracking events in Universal Analytics is slightly different to the old Google Analytics. Here’s a run down of the process…

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One Thing You Must Know About Upgrading To Universal Analytics

One Thing You Must Know About Upgrading To Universal Analytics

  • April 5, 2014
  • Web Analytics
  • 0 Comments

Universal Analytics is finally out of beta. From today you have to use it when creating a property. For those…

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An Introduction to User ID Override in Universal Analytics

  • February 27, 2014
  • Strategy
  • 5 Comments

Universal Analytics has promised ‘user ID override’ for over a year now. It’s available in the USA, but us Brits…

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Thoughts on Customer Engagement Marketing

  • November 16, 2013
  • Strategy
  • 0 Comments

I recently stumbled across a whitepaper from Experian’s titled Customer Engagement: A new paradigm?. The message is very valid, and…

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Tracking Customer Lifetime Value in Google Analytics

  • November 13, 2013
  • Web Analytics
  • 4 Comments

Customer Lifetime Value (LTV or CLV) is the amount of money that a person is predicted to spend with you…

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The Five Biggest Data Driven Marketing Mistakes

  • November 13, 2013
  • Strategy
  • 0 Comments

You want to use data to drive your digital marketing efforts forward. But there’s something that isn’t working or you…

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Developing Behavioural Email Marketing Campaigns that Drive Sales

Developing Behavioural Email Marketing Campaigns that Drive Sales

  • November 10, 2013
  • Email Marketing
  • 0 Comments

Email still remains one of the best ways to reach out to your audience. But how do you ensure your…

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Google Analytics Custom Metrics Caveats

Google Analytics Custom Metrics Caveats

  • November 7, 2013
  • Web Analytics
  • 3 Comments

Suppose every week I want to calculate the lifetime value of all my customers, and send that data into Google…

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