Marketing Technology Mashup London Launches
Marketing technology is going to force itself to the front of marketing professionals’ lives in the near future. To help…
Marketing technology is going to force itself to the front of marketing professionals’ lives in the near future. To help…
Tracking events in Universal Analytics is slightly different to the old Google Analytics. Here’s a run down of the process…
Universal Analytics is finally out of beta. From today you have to use it when creating a property. For those…
Universal Analytics has promised ‘user ID override’ for over a year now. It’s available in the USA, but us Brits…
I recently stumbled across a whitepaper from Experian’s titled Customer Engagement: A new paradigm?. The message is very valid, and…
Customer Lifetime Value (LTV or CLV) is the amount of money that a person is predicted to spend with you…
You want to use data to drive your digital marketing efforts forward. But there’s something that isn’t working or you…
Email still remains one of the best ways to reach out to your audience. But how do you ensure your…
Suppose every week I want to calculate the lifetime value of all my customers, and send that data into Google…