Marketing Technology Mashup London Launches
Marketing technology is going to force itself to the front of marketing professionals’ lives in the near future. To help…
Universal Analytics Event Tracking Quickstart
Tracking events in Universal Analytics is slightly different to the old Google Analytics. Here’s a run down of the process…
One Thing You Must Know About Upgrading To Universal Analytics
Universal Analytics is finally out of beta. From today you have to use it when creating a property. For those…
An Introduction to User ID Override in Universal Analytics
Universal Analytics has promised ‘user ID override’ for over a year now. It’s available in the USA, but us Brits…
Thoughts on Customer Engagement Marketing
I recently stumbled across a whitepaper from Experian’s titled Customer Engagement: A new paradigm?. The message is very valid, and…
Tracking Customer Lifetime Value in Google Analytics
Customer Lifetime Value (LTV or CLV) is the amount of money that a person is predicted to spend with you…
The Five Biggest Data Driven Marketing Mistakes
You want to use data to drive your digital marketing efforts forward. But there’s something that isn’t working or you…
Developing Behavioural Email Marketing Campaigns that Drive Sales
Email still remains one of the best ways to reach out to your audience. But how do you ensure your…
Google Analytics Custom Metrics Caveats
Suppose every week I want to calculate the lifetime value of all my customers, and send that data into Google…