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5 Common Sense Google Analytics Tips

5 Common Sense Google Analytics Tips

  • December 9, 2015
  • Web Analytics
  • 0 Comments

You’ve set up a Google Analytics account and you are happily recording page views, sessions and bounce rates. You hope…

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What Has Multitasking Got to do with Attention Analytics?

What Has Multitasking Got to do with Attention Analytics?

  • December 1, 2015
  • Web Analytics
  • 0 Comments

If there’s one thing that everyone does, or at least attempts to do, it’s multi-task. We’re pretty much all guilty…

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Integrating Unbounce with Google Tag Manager and Your Email Marketing Platform

Integrating Unbounce with Google Tag Manager and Your Email Marketing Platform

  • November 30, 2015
  • Email Marketing
  • 2 Comments

Creating landing pages is part and parcel of digital marketing. And a tool I’ve recently started using with my clients,…

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Why Time on Page isn’t Great For Attention Analytics

Why Time on Page isn’t Great For Attention Analytics

  • November 27, 2015
  • Web Analytics
  • 0 Comments

What attention analytics measures do you use on your website? Time on Site? Pageviews? Sessions? If you use Google Analytics then…

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Why You Shouldn’t Ignore the Rise of Attention Analytics

Why You Shouldn’t Ignore the Rise of Attention Analytics

  • November 26, 2015
  • Web Analytics
  • 2 Comments

Since the rise of digital, marketers have been obsessed with metrics, and it’s certainly true that when it comes to…

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How to Prevent Verification Emails Screwing Up Your Attribution in Google Analytics

How to Prevent Verification Emails Screwing Up Your Attribution in Google Analytics

  • June 22, 2015
  • Strategy
  • 44 Comments

The problem Note: An updated method of solving this attribution problem is demonstrated here. Imagine this scenario. A user signs…

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Google Analytics Plugin For Profiling Users

Google Analytics Plugin For Profiling Users

  • June 3, 2015
  • Web Analytics
  • 3 Comments

This article is about: Learning what a Google Analytics plugin is and an example of how to develop one The plugin…

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4 Steps to Killer Analytics Reporting and Presentations

4 Steps to Killer Analytics Reporting and Presentations

  • April 14, 2015
  • Strategy
  • 0 Comments

Want to know how to structure your presentations and reports so that people pay attention to what you have to…

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How to Create a Laser Focused Digital Measurement Strategy

How to Create a Laser Focused Digital Measurement Strategy

  • October 20, 2014
  • Strategy
  • 0 Comments

Are you struggling to make sense of your web analytics data? Don’t know what report to look at to optimise…

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Universal Analytics Implementation Document Template

  • September 22, 2014
  • Web Analytics
  • 2 Comments

Do you struggle to keep track of your Google Analytics implementation? Do you forget what event means what? Do you…

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