5 Common Sense Google Analytics Tips
You’ve set up a Google Analytics account and you are happily recording page views, sessions and bounce rates. You hope…
What Has Multitasking Got to do with Attention Analytics?
If there’s one thing that everyone does, or at least attempts to do, it’s multi-task. We’re pretty much all guilty…
Integrating Unbounce with Google Tag Manager and Your Email Marketing Platform
Creating landing pages is part and parcel of digital marketing. And a tool I’ve recently started using with my clients,…
Why Time on Page isn’t Great For Attention Analytics
What attention analytics measures do you use on your website? Time on Site? Pageviews? Sessions? If you use Google Analytics then…
Why You Shouldn’t Ignore the Rise of Attention Analytics
Since the rise of digital, marketers have been obsessed with metrics, and it’s certainly true that when it comes to…
How to Prevent Verification Emails Screwing Up Your Attribution in Google Analytics
The problem Note: An updated method of solving this attribution problem is demonstrated here. Imagine this scenario. A user signs…
Google Analytics Plugin For Profiling Users
This article is about: Learning what a Google Analytics plugin is and an example of how to develop one The plugin…
4 Steps to Killer Analytics Reporting and Presentations
Want to know how to structure your presentations and reports so that people pay attention to what you have to…
How to Create a Laser Focused Digital Measurement Strategy
Are you struggling to make sense of your web analytics data? Don’t know what report to look at to optimise…
Universal Analytics Implementation Document Template
Do you struggle to keep track of your Google Analytics implementation? Do you forget what event means what? Do you…