5 Reasons To Attend a Google Analytics Training Course

Google Analytics is one of the most misunderstood digital marketing tools. It can measure the success of your overall marketing strategy, give you information on which individual campaigns are the most successful and give you invaluable information about your user’s behaviour. Our London Google Analytics training course will provide you with all of the skills necessary to take advantage of this amazing tool.

Here are 5 reasons why you need Google Analytics training:

Measure all of your goals

Goal tracking is absolutely essential for measuring your businesses’ success. Setting up goals allows you to track useful metrics like the number of conversions and the conversion rate of your business.

There are four different types of goal; destination; duration; pages per visit; event. These allow you to track all sorts of actions and behaviours which are of use to your business. For example, a goal could be a newsletter sign up, watching a video or even a certain number of page views in a single visit. You can also assign a monetary value to a goal, a feature which can be extremely beneficial for measuring the monetary success of actions which don’t have an obvious financial value.

Our Google Analytics training course will teach you how to correctly set up goals and make the most of this invaluable feature.

Understand which of your marketing channels are working

Perhaps the most important feature of Google Analytics is its ability to measure which of your marketing activities are working, which need more work and which should be abandoned altogether.

Even more useful, with the help of goal tracking, you can also measure which marketing campaigns are securing the greatest number of conversions.

Although Google Analytics does have some capability to analyse where your traffic is coming from, most of the important information has to come from UTM parameters which you set yourself.

At our London Google Analytics training course we will equip you with the skills necessary to gain this valuable information.

Increase sales with Enhanced Ecommerce reporting

If you have an e-commerce website, you may not be making the most of the Google Analytics e-commerce tracking function, if you are even using it at all. This useful tool provides invaluable information which can assist you in creating a smoother buying channel. As well as tracking purchases the e-commerce checkout funnel feature allows you to understand where potential customers are dropping off on the buying process. For example, if lots of customers are dropping off at the shipping address stage, it suggests that you should go back and check the UX of this page.

Understand what content users love

Do you have a content site instead of an e-commerce site? Google Analytics is an invaluable tool for any website. If you regularly publish information posts, Google Analytics can tell you which posts are popular and how long people are staying on your site. This will allow you to make data informed decisions on what people like and don’t like and publish future posts which your audience will absolutely love.

Metric Mogul is also in the process of developing an Attention Analytics Programme, which could prove invaluable for content sites. If you want to know more, get in touch.

Prevent data misinterpretation

A major reason why you need Google Analytics training is to ensure that you are collecting your sites’ data correctly, and not misinterpreting it. Many businesses are using Google Analytics incorrectly. For example, if your website has a really low bounce rate, this is a sign that Google Analytics is set up incorrectly. Equally if your e-commerce tracking is reporting different data from your shopping cart software, there’s probably something wrong with your Google Analytics set up.

By attending our Google Analytics Training Course you can learn the skills you need to ensure you are collecting the right data and interpreting it correctly.


If you want to boost your marketing strategy and make data informed decisions which will dramatically increase your revenue and site visits, our London Google Analytics Training Course is for you. Learn how to make the most of features such as e-commerce tracking, goals and understand where to focus your marketing energy and budget.

Book your place on one of our Google Analytics training courses today.

Ed Brocklebank (aka Metric Mogul) is an analytics and digital marketing consultant. He helps business of all sizes become more data-driven through measurement, strategy and activation. He works as a Strategic Analytics Director at Jellyfish in London, as well as delivering training on behalf of Google and formerly General Assembly.